Industries We Disrupt
Strategic Target Client Sectors
Consumer Packaged Goods (CPG)
Challenges:
Brands in the CPG sector face fierce competition, crowded retail spaces, and rapidly changing consumer preferences.
ProMag’s Solution:
We work with CPG brands to develop customized displays and POPM solutions that engage shoppers, stand out on the shelf, and drive purchase decisions. Our solutions are sustainably designed to align with the environmental goals of global CPG brands, using our Pro-EcoPost displays and CarbonZero partnership to reduce the carbon footprint of each campaign.
Food & Beverage
Challenges:
With fluctuating consumer demands and a focus on health and sustainability, food and beverage brands need to connect emotionally with their audience while differentiating themselves on the shelf.
ProMag’s Solution:
We create immersive in-store experiences that blend the science of shopper psychology with sustainability-led innovation. Our solutions disrupt the shopper’s path to purchase, ensuring that food and beverage products are displayed in ways that evoke trust and engagement, ultimately elevating brand perception.
Personal Care & Beauty
Challenges:
Beauty and personal care brands must convey luxury, effectiveness, and sustainability in a visually compelling way. The challenge is standing out while maintaining brand integrity.
ProMag’s Solution:
For this sector, Promag develops highly personalized merchandising solutions that highlight the sensory appeal of products. Using AR and AI, we create phygital displays that allow shoppers to interact with the product, while maintaining a focus on sustainable packaging and displays to support the brand’s eco-conscious positioning.
Electronics & Technology
Challenges:
Technology brands must balance product education with visual appeal to capture attention in a competitive landscape. The challenge lies in helping shoppers understand complex products in a way that inspires purchase decisions.
ProMag’s Solution:
Our design-led displays integrate AI-driven insights and interactive technology such as touchscreens and AR, helping shoppers explore and engage with electronics before making a purchase. We create immersive tech experiences that influence the shopper during their research phase and guide them through the moment of truth in-store.
Retail & Fashion
Challenges:
Retail and fashion brands must remain agile and adapt to constantly changing trends. The challenge is to create experiential displays that engage consumers while enhancing the brand’s value and identity.
ProMag’s Solution:
We create modular, scalable solutions for fashion brands, allowing for dynamic merchandising displays that can be quickly adapted to seasonal or trend-based changes. Promag also integrates sustainability into these solutions, using eco-friendly materials that align with modern consumers’ demand for environmentally responsible brands.
Proprietary Strategic Process:
Understanding Consumer Behavior
- Shopper motivations and triggers,
- Path-to-purchase analytics, and
- Environmental influences on in-store behavior.
Disruption and Engagement:
Winning Hearts and Minds
Sustainability is a core part of Promag’s DNA. Across each sector, we apply sustainable materials and practices to ensure that our displays, POPM, and POSM meet the increasing demand for eco-friendly solutions.
Pro-EcoPost and CarbonZero:
By using Pro-EcoPost displays and our CarbonZero partnership, clients benefit from an interactive carbon zero dashboard where they can track the environmental impact of their campaigns in real-time. This not only fulfills sustainability goals but also serves as a powerful brand message to eco-conscious consumers.
- Visual appeal and creating a sense of discovery,
- Interactive and digital integration to keep shoppers engaged, and
- Sustainability-led design that builds trust and aligns with the consumer’s values.
