Our Solutions
Promag’s Our Solutions (Innovation at Retail) the company’s dedication to leading the future of marketing-at-retail. With award-winning displays, sustainability-driven innovations like Pro-EcoPost, the Retail Innovation Lab, and the Pro-ROI framework, Promag offers clients highly targeted, impactful solutions that are as sustainable as they are innovative. Through its client-driven approach, Promag is helping brands unlock new opportunities, engage shoppers at critical moments, and deliver measurable results that resonate far beyond the retail floor.
Promag is setting new standards in marketing-at-retail solutions through award-winning displays, POPM, POSM, and merchandising innovations, all while being deeply rooted in sustainability and cutting-edge technologies.
Award-Winning Displays, POPM, POSM, and Merchandising Solutions
Promag’s displays, POPM (Point of Purchase Marketing), and POSM (Point of Sale Marketing) are recognized industry-wide for their innovative approach to retail marketing, winning multiple awards for creativity, effectiveness, and sustainability.
Custom Displays:
Promag’s custom-designed displays capture consumer attention and influence purchasing decisions in-store. These displays go beyond traditional aesthetics to deliver functional, brand-driven solutions that help brands stand out at retail.
POPM & POSM Solutions:
Promag excels at creating engaging marketing solutions that guide shoppers through the path-to-purchase journey. Each POPM and POSM solution is tailored to the brand’s needs, ensuring an optimal shopping experience that leads to increased sales and brand loyalty.
The key to Promag’s success is their ability to integrate brand-inspired design with a deep understanding of shopper psychology, ensuring that their displays and merchandising solutions drive engagement at every stage of the retail journey.
Pro-EcoPost:
Leading Sustainability at Retail
Promag’s Pro-EcoPost is a range of customizable, sustainable displays that emphasize the company’s commitment to environmental responsibility. These displays are designed with eco-friendly materials, offering a balance between sustainability and impact.
Sustainability at Scale:
Promag’s focus on sustainability doesn’t compromise on design or performance. The Pro-EcoPost displays deliver high-quality merchandising solutions that reduce the environmental footprint, helping brands meet their sustainability goals.
Pro-EcoPost is a reflection of Promag’s belief that sustainability is the future of retail, offering clients a way to meet consumer expectations for eco-friendly practices while increasing brand value.
Promag Retail Innovation Lab and Centre of Excellence
The Promag Retail Innovation Lab and Centre of Excellence are core to Promag’s commitment to innovation. These dedicated spaces are where new ideas, designs, and technologies are tested, researched, and refined before being rolled out to clients.
Innovation Lab:
The Promag Retail Innovation Lab is where cutting-edge technologies such as AI, augmented reality (AR), and virtual reality (VR) are integrated into shopper engagement strategies. Here, Promag develops immersive experiences that blend physical and digital environments, providing brands with an edge in influencing consumer behavior.
Centre of Excellence:
This is where the best practices in design and execution come together. The Centre of Excellence ensures that Promag maintains its leadership in brand-inspired design, engineering excellence, and sustainable innovation. The Centre supports research and testing, allowing Promag to refine solutions that are both practical and visionary for real-world retail environments.
Pro-ROI Framework:
Expanding the Definition of ROI
Promag’s Pro-ROI Framework redefines traditional Return on Investment (ROI) metrics by expanding it to include Return on Impressions, Influence, Investment, and Impact. This holistic approach ensures that clients gain more comprehensive insights into the effectiveness of their marketing-at-retail campaigns.
Return on Impressions (ROIm):
This measures the reach and visibility of the marketing solutions. Promag tracks how many shoppers were exposed to the display or marketing solution and analyzes the impression-to-conversion ratio.
Return on Influence (ROInf):
This extends beyond simple impressions, measuring how the display or marketing solution influenced shopper behavior. Did it drive purchase decisions? Did it create a positive brand perception? Promag uses data-driven insights to assess this influence.
Return on Investment (ROI):
Promag delivers measurable financial returns for its clients, ensuring that every dollar spent on marketing-at-retail generates meaningful results. This includes tracking sales uplift and brand engagement metrics.
Return on Impact (ROImp):
Impact in this context refers to the broader influence of Promag’s solutions, including the sustainability footprint and brand equity growth. Promag measures how each solution contributes to the long-term brand objectives of its clients, particularly in areas like sustainability and social responsibility.
The Pro-ROI framework allows Promag to optimize campaigns based on retailer-specific KPIs, ensuring highly targeted, hyper-focused solutions that are tailored to each brand’s and retailer’s needs.
Client-Driven, Retailer-Specific, Hyper-Targeted Solutions
Promag’s innovation in marketing-at-retail is defined by its ability to deliver client-driven solutions that are tailored to each brand’s specific retail environment. Each display, POPM, and POSM is designed with a focus on shopper engagement, ensuring that the solution speaks directly to the target audience.
Hyper-Focused Campaigns:
Every Promag solution is highly targeted, designed to influence shoppers at key decision-making points. Through a combination of insight-driven designs and cutting-edge technology, Promag creates experiences that are personalized to the shopper and optimized for results.
Retailer-Specific:
Promag works closely with client-retailers teams’ to ensure that each solution meets specific store requirements and shopper behavior. This level of customization allows brands to stand out on the shelf and drive increased sales in even the most competitive retail environments.
