Sustainability at the Core of Innovation and Retail Transformation
Promag positions sustainability as one of its key strategic advantages and differentiators. The goal is to provide a comprehensive overview of how sustainability is integrated into every aspect of Promag’s operations, products, and solutions, and how this commitment benefits clients in unlocking brand value, meeting consumer demand, and achieving long-term success. We will emphasize Promag’s leadership in sustainable marketing-at-retail solutions, and its strategic role in driving client success through environmentally conscious innovation.
Unlock Your Brand’s Value with Sustainable Innovation
Our Carbon Footprint:
2023 GHG Emissions Report
Transparency and accountability are at the heart of Promag’s sustainability journey. Our 2023 Greenhouse Gas (GHG) Inventory, conducted in partnership with CarbonZero, provides a comprehensive overview of our emissions and highlights the actionable steps we are taking to reduce our environmental impact. With a total of 8,050.77 metric tons CO₂e measured across all scopes, this report reflects our commitment to aligning innovation with environmental responsibility and achieving a 45% reduction in emissions by 2030.
Learn more about our emissions breakdown, sustainability initiatives, and roadmap to a greener future by exploring the full report.
Explore Our Full GHG ReportSustainability as the Foundation of Innovation
At Promag, sustainability is not just a feature, it’s the foundation of everything we do. As a leader in the marketing-at-retail industry, we believe that sustainable innovation is the future of retail, and we are dedicated to helping brands meet their sustainability goals without compromising on creativity, effectiveness, or performance.
Eco-Friendly Solutions: Every product and display we design is created with sustainability in mind. We integrate environmentally friendly materials and design processes to minimize waste, reduce carbon footprints, and promote circularity in retail marketing. This focus on sustainable innovation is essential as consumers increasingly demand brands to take a proactive role in protecting the environment.
Sustainability-Driven Design Process: From the initial concept to execution, we consider the environmental impact of every solution. Our brand-inspired design-led approach ensures that our clients’ marketing-at-retail strategies are both effective and sustainably responsible.
Pro-EcoPost:
A Flagship Sustainable Solution
One of Promag’s key sustainability initiatives is our Pro-EcoPost line of displays. These displays are designed to offer eco-friendly, customizable marketing solutions for brands seeking to reduce their environmental footprint.
Eco-Friendly Materials: Pro-EcoPost displays are crafted from recycled, renewable, and biodegradable materials, ensuring that brands can meet sustainability targets while still creating visually impactful and functional in-store displays.
Customizable Design for Maximum Impact: Pro-EcoPost is not only eco-friendly but also highly customizable, allowing brands to maintain their unique identity while embracing sustainability. These displays provide the perfect balance between brand impact and environmental responsibility, helping brands connect with eco-conscious consumers.
CarbonZero Partnership:
Real-Time Tracking of Environmental Impact
Promag’s partnership with CarbonZero represents a significant step toward carbon-neutral retail marketing solutions. Through this partnership, Promag offers clients the ability to track and offset the carbon footprint of their marketing-at-retail solutions, ensuring that sustainability metrics are measurable and transparent.
CarbonZero Dashboard: We are given access to a customized CarbonZero dashboard, where we can input data retailed to their retail campaigns and track their carbon emissions in real-time. This dashboard provides detailed insights into the environmental impact of each campaign, helping clients align their marketing activities with their sustainability goals.
Carbon Offsetting: In addition to tracking carbon emissions, the CarbonZero partnership enables brands to offset their environmental impact by investing in carbon reduction projects around the world. This ensures that brands can not only minimize their footprint but also contribute to global environmental initiatives.
Circularity and Waste Reduction
As part of Promag’s commitment to sustainability, we prioritize circularity and waste reduction in every aspect of our operations. This includes designing solutions that are reusable, recyclable, and easily disassembled, ensuring that our products do not end up contributing to landfill waste.
Design for Reuse: Many of Promag’s displays and POSM solutions are designed with modularity and reusability in mind. This allows brands to reuse displays for different campaigns, reducing the need for new materials and minimizing waste.
Recycling Initiatives: Promag actively promotes recycling programs for all our marketing solutions, providing brands with clear guidelines on how to properly recycle or repurpose materials used in their campaigns.
Meeting Consumer Demand for Sustainability
Consumers are increasingly demanding sustainability from the brands they support, and Promag helps its clients respond to this shift in consumer behavior by offering sustainable, high-impact retail solutions.
Aligning with Consumer Expectations: Promag’s sustainable solutions help brands build stronger connections with eco-conscious consumers, providing them with marketing-at-retail strategies that are both effective and aligned with modern consumer values.
Elevating Brand Perception: By adopting sustainable marketing solutions, brands can enhance their reputation and position themselves as leaders in environmental responsibility. Promag’s sustainable innovations help clients stand out in a competitive retail environment, elevating both their brand perception and their commitment to sustainability.
Pro-ROI Framework:
Measuring Sustainability Impact
As part of Promag’s Pro-ROI Framework, sustainability is integrated into the overall measurement of campaign success. The framework goes beyond traditional ROI metrics, including measures like Return on Sustainability, ensuring that clients can track the environmental impact alongside their financial returns.
Return on Sustainability (ROS): This metric allows brands to see the environmental benefits of their campaigns, including carbon savings, material reuse, and waste reduction. By including ROS in the Pro-ROI Framework, Promag provides clients with a holistic view of their campaign’s success, balancing both business and environmental goals.
Sustainability as a Competitive Advantage
Winning with Sustainability: Promag helps clients leverage their sustainability credentials as a competitive edge, creating marketing solutions that not only drive sales but also enhance the brand’s sustainable reputation. By partnering with Promag, clients gain access to a range of sustainable solutions that help them achieve long-term success while contributing to the well-being of the planet.
