What We Do for You
Unlocking Your Brand Value
Promag’s Brand Transformation
Design-Led Solutions
Promag’s displays, POPM, and POSM solutions are at the heart of its brand-inspired innovation, designed to elevate brands and create impactful in-store experiences. These solutions go beyond aesthetics—they are rooted in an understanding of shopper psychology, the science of engagement, and the critical moments of decision-making.
Displays:
Promag designs custom displays that capture attention and influence shopper behavior at the moment of truth, where decisions are made. Whether it’s an interactive digital display or a static design, Promag ensures that each display is a brand-specific solution that speaks to the essence of the product and engages consumers meaningfully.
POPM (Point of Purchase Marketing):
These solutions are strategically designed to guide shoppers toward making purchase decisions in-store. Promag’s POPM uses a combination of visual cues, messaging, and innovative designs to drive action, ensuring that products stand out on a crowded retail shelf.
POSM (Point of Sale Marketing):
Promag’s POSM solutions influence purchasing behavior at the checkout, leveraging visual and emotional triggers to inspire last-minute decisions. These designs are intended to disrupt the shopper’s mindset at the final stage of their journey, providing a seamless link between discovery and purchase.
EcoPost and CarbonZero Solutions
Promag is deeply committed to sustainability, driving innovation that addresses the growing demand for eco-friendly retail solutions. The company’s EcoPost display solutions and CarbonZero partnership are core components of this commitment.
EcoPost Sustainable Displays:
Promag has developed EcoPost, a range of customizable, sustainable displays designed to reduce environmental impact. These displays are made from eco-friendly materials and offer brands a way to meet their sustainability goals without sacrificing innovation or impact. The design-led solutions cater to brands seeking to improve their environmental footprint while still driving shopper engagement.
CarbonZero Partnership and Dashboard:
Promag’s partnership with CarbonZero takes sustainability leadership further by providing brands with a way to measure and offset their carbon emissions. Promag’s CarbonZero dashboard is a client-specific tool that allows clients to input their data and track the carbon impact of their retail solutions. This dashboard not only helps brands achieve carbon-neutral goals but also aligns with the growing demand for transparency in sustainability metrics.
Pro-Connects Shopper Experience
The Pro-Connects shopper experience is where Promag’s design-led solutions meet technology-driven engagement. Promag integrates technologies like AI and AR to create immersive, phygital experiences that engage shoppers on multiple levels, combining the digital and physical worlds to disrupt the traditional path to purchase.
AI-Driven Insights:
By leveraging AI to understand shopper behavior, Promag can deliver personalized experiences that are hyper-targeted to the shopper’s preferences and habits. AI helps Promag optimize in-store engagements in real-time, ensuring that brands are influencing decisions at the right moment with the right message.
AR (Augmented Reality) Integration:
Augmented reality allows Promag to create immersive experiences that engage shoppers directly. Whether it’s a virtual try-on experience or a product explainer accessed via mobile devices, AR helps brands enhance the shopper journey and offer something unique and memorable.
Positioning as a Disruptor
ProMag’s approach to disruption centers around creating unforgettable experiences that disrupt the shopper’s mindset, capture attention, and drive engagement. At every touchpoint, from product discovery to checkout, ProMag’s solutions are designed to influence shopper behavior and convert interest into action.
Disruptive Engagement:
Through visually impactful displays and technology-driven experiences, Promag positions itself as a disruptor in the market. The company’s solutions are designed to engage shoppers during their journey, creating memorable experiences that influence decision-making.
Moment of Truth:
At the moment of truth, when a shopper is making their final decision, Promag’s solutions are engineered to influence behavior. Whether through interactive digital displays, AI-driven personalization, or visual storytelling, Promag’s marketing-at-retail solutions are aligned to inspire action and drive purchase decisions.
Personalized, Client-Specific Solutions
Promag’s strength lies in its ability to customize solutions based on the unique needs of each client. The company works closely with brands to design account-specific strategies that address the challenges of individual retailers and shopper segments. This personalized approach ensures that every display, POPM, or POSM is optimized for maximum impact.
Hyper-Targeted Campaigns:
By leveraging data-driven insights and shopper analytics, Promag creates highly targeted campaigns that speak directly to specific audiences. This ensures that each marketing solution is not only effective but also relevant to the consumer.
One Brand, One Shopper at a Time:
Promag’s mantra of addressing “One Brand, One Shopper at a Time” is rooted in our commitment to creating bespoke solutions for each client. The ability to adapt and respond to client needs with precision and creativity sets Promag apart as a leader in the marketing-at-retail space.
